Bulbi de Crini – eCommerce Website Case Study

Overview

Project Overview

The Bulbi de Crini project is a fully developed eCommerce platform focused on selling flower bulbs, including lilies, tulips, daffodils, gladiolus, and seasonal packages

The main objective of the project was to create a conversion-focused online store that combines a visually appealing design with a simple and efficient shopping experience, tailored במיוחד for a non-technical audience (40–70 age group).

The platform emphasizes clarity, trust, and ease of use—critical factors in the gardening niche.

Project Goals

The main goals for this project were:

  • Build a modern and easy-to-use online store
  • Improve product presentation and category structure
  • Increase conversions through better UX
  • Highlight promotions and bundle offers
  • Create trust using testimonials and clear benefits
  • Ensure full mobile responsiveness
About the Client

The business operates under Rascoleea SRL, based in Romania, with a clear passion for gardening and flower cultivation. The brand focuses on delivering high-quality flower bulbs at competitive prices, with strong emphasis on:

  • Product quality
  • Fast delivery (1–2 working days)
  • Affordable pricing
  • Seasonal promotional packages

The client already had traction through social media and needed a scalable online store to handle growing demand.

PROJECT